21 Jun Rebounds & Rebrands: Angel Reese Turns Hate Into Heat

Angel Reese is having a moment, but not the kind the media tried to script. After a string of dominant performances in her rookie WNBA season, Reese found herself catching heat online from critics coining a new (and shady) term: “mebounds.”

The implication? That she was padding her stats by grabbing rebounds off her own missed shots. But here’s the gag: it’s not even true.

According to sports analysts, Angel Reese is already one of the best rebounders in WNBA history, and she’s only in her second season. If you removed every player’s self-rebounds from the league, Angel would still be the only one averaging a double-double this season.

In fact, in her last three games alone? 33 rebounds.
Zero came from her own missed shots.

So what did she do with the false narrative?

😂 She laughed.
💸And then she trademarked it.

Enter: MEBounds.

What is MEBounds?

MEBounds is Angel Reese’s newly launched brand, a layered, strategic response to the criticism she’s been facing. It’s a play on rebound, of course, but also on setting boundaries, reclaiming ownership, and moving on your own terms.

It’s also PR perfection.

Instead of defending herself in a million interviews, Reese let her game speak for itself — then let her brand do the rest. Because why fight for a seat at the table when you can launch your own collection?

The Branding Brilliance Behind the Bounce Back

At PR Peach, we believe iconic storytelling starts where the chaos begins. And Angel just gave a masterclass in how to turn scrutiny into strategy. Her recent triple-double, the fastest by any forward in WNBA history, only adds to the story. While the world debated fake narratives, she went out and made history.

Brand Lessons From Angel Reese

💼 Reputation management can be silent when it makes sense. Not every critique deserves a response. Sometimes the next play is the response.
💓Emotion is currency. People felt something when they heard “mebounds.” Angel flipped that emotion into engagement then equity.

So What’s the Real Takeaway?

MEBounds isn’t just merch. It’s a message. It’s about moving with confidence, reclaiming the words meant to shrink you, and showing up in your full power. At PR Peach, we help brands do just that.

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